Fractional CMO Services
Fractional marketing leadership for startups, B2B, SaaS, cybersecurity, and industrial companies — we plug in as your fractional CMO to build strategy, own the team, and drive pipeline.
Free · No commitment · 30 minutes
Fractional CMO
CMO-Level Experience
Revenue Influenced
What Is a Fractional CMO?
A fractional CMO is a senior marketing executive who leads your marketing function on a part-time or contract basis — typically 10–25 hours per week — at a fraction of the cost of a full-time Chief Marketing Officer. They own strategy, team leadership, and revenue outcomes without the FTE overhead of a $250K–$400K hire.
A fractional CMO sits on your leadership team, reports to the CEO, and is accountable for pipeline and revenue — exactly like a full-time CMO would be. The difference is structural: the engagement is monthly, scalable, and typically lasts 6–12 months instead of years. For Series A–B B2B companies without the budget for a full-time CMO, a fractional model delivers 80–90% of the output at 30–40% of the cost.
Also known as: interim CMO, outsourced CMO, part-time CMO, CMO-as-a-Service, contract CMO, fractional marketing leadership.
What Does a Fractional CMO Do?
Six core responsibilities — the same scope as a full-time CMO, compressed into 10–25 hours per week.
Marketing strategy & GTM
Positioning, ICP, messaging architecture, category narrative, and a 90-day go-to-market roadmap aligned with CEO and Sales against quarterly business goals.
Marketing team & agency leadership
Manage in-house marketing — hiring, onboarding, 1:1s, and reviews. Brief and hold external agencies and freelancers accountable to KPIs and deliverables.
Demand generation & pipeline
Build and run full-funnel programs — SEO, content, paid media, ABM, outbound, partner marketing, events — each tied to pipeline $ and Opp conversion.
Product marketing & launches
GTM for new products and features — competitive positioning, sales enablement, launch plans, and pricing & packaging input the sales team can execute.
MarTech, analytics & attribution
Own the marketing stack, revenue attribution model, and dashboards for pipeline / CAC / payback / LTV / NRR — numbers you can defend to the CFO and the board.
CEO & board partnership
Monthly marketing reviews with the CEO or Founder, quarterly board decks with marketing performance, and investor-ready materials for fundraising rounds.
Meet Your Fractional CMO
Dmitrii Gavrikov
Fractional CMO & Founder, OTReniX
B2B marketing strategist with 20+ years on the vendor side — not inside an agency, inside the business. At Cisco, Kaspersky Lab, and Siemens I built go-to-market engines for new product lines, ran demand-gen programs that fed enterprise sales pipelines, and scaled partner channels across EMEA, NA, APAC, and LATAM.
As a fractional CMO I bring that same operator playbook to growth-stage B2B SaaS, cybersecurity, industrial, and fintech companies — buyer journey architecture, pipeline systems, and marketing spend tied directly to revenue instead of vanity metrics.
How to Hire the Right Fractional CMO
A practical framework for founders and CEOs: what to look for, what to ask on the interview, and how to structure the engagement so a fractional CMO actually moves the needle.
OTReniX Fractional CMO Services
Six ways to engage — scoped to what your business actually needs right now.
Marketing Strategy
Positioning, ICP, messaging architecture, category narrative, and an annual marketing plan aligned with revenue and fundraising targets.
Go-to-Market Strategy
GTM playbook for new products, new markets, or new segments — launch plan, sales enablement, channel strategy, and a first-90-days execution roadmap.
Marketing Audit
Diagnostic review of positioning, team, stack, spend, programs, and attribution. Deliverable: prioritized gap list plus a 90-day fix plan — often the entry point to a longer engagement.
Consulting
Advisory-only engagement — weekly strategic sessions with the founder/CEO and marketing team. We sharpen thinking, review work, and unblock decisions without operational ownership.
Marketing Team & Freelance Management
Hire, onboard, and manage your in-house marketers plus external agencies and freelancers — 1:1s, KPIs, performance reviews, and vendor accountability.
Demand Generation
A pipeline engagement, not a strategy deck. We take the revenue target, design the channel mix, launch the programs, and report weekly on what's converting — so marketing owns a number, not activities.
Fractional CMO by Industry
Where we've built GTM engines and know the buyer, the category, and the channel.
Startups
Seed to Series B teams pre-PMF. First-CMO hire, positioning reset, and the founding marketing system that scales past $10M ARR.
B2B
Complex sales, long cycles, multi-stakeholder deals. Account-based programs and pipeline systems built for 12–14 month cycles.
SaaS
Product-led and sales-led motions — trial optimization, pricing & packaging, expansion revenue, and NRR retention programs.
Cybersecurity
Deep domain fluency in EDR, XDR, SIEM, SOC 2, NIST, IEC 62443 — no ramp on your category. Analyst relations, channel programs.
Industrial & Manufacturing
Engineering buyers, channel-heavy GTM. Technical positioning, distributor marketing, and trade-show-to-pipeline programs.
Why Hire a Fractional CMO Instead of a Full-Time One?
Three reasons Series A–C B2B companies choose fractional over full-time leadership.
Fractional marketing leadership at 30–40% of FTE cost
A full-time CMO costs $250–400K base + equity + benefits — roughly $320K+ all-in. A fractional CMO delivers 80–90% of the output for $72–180K per year, no equity dilution, and no severance risk if the fit is wrong.
all-in cost of a full-time CMO hire
No 6-month ramp, no learning curve on your category
A full-time CMO hire takes 3–6 months to ramp — and another 2–3 months to prove value. A fractional CMO with 20+ years in cybersecurity, B2B SaaS, or industrial plugs in during week one and ships a GTM roadmap by week four.
90-day GTM roadmap delivered
Scale hours up or down as the business shifts
Need 25 hours/week through a product launch and 10 hours/week in steady state? Fractional is designed for it. Start at a 3-month minimum, then month-to-month. No severance, no long hiring cycles if priorities change.
minimum engagement — then flexible
A fractional CMO typically costs $72–180K/year vs. $320K+ all-in for a full-time hire — freeing budget for campaigns, tools, and content that actually moves pipeline.
Fractional CMO Cost, Pricing & Engagement Models
Transparent monthly retainers. No hourly surprises. Three tiers, pick the one that matches your stage.
Tier 1
Strategic Advisor
Seed / Pre-Series A · $0–3M ARR
10 hrs/week · 40 hrs/month
- ✓ Monthly strategy sessions
- ✓ Marketing audit & positioning
- ✓ GTM roadmap & KPI framework
- ✓ Async Slack / email support
Tier 2
Fractional CMO
Series A–B · $3–15M ARR
15 hrs/week · 60 hrs/month
- ✓ Everything in Strategic Advisor
- ✓ Weekly team & agency leadership
- ✓ Demand gen program ownership
- ✓ Product launches & enablement
- ✓ Monthly board reporting
Tier 3
Embedded CMO
Series B–C · $15–50M ARR
25 hrs/week · 100 hrs/month
- ✓ Everything in Fractional CMO
- ✓ On your leadership team
- ✓ Hands-on team hiring & coaching
- ✓ Investor & fundraising materials
- ✓ Multi-region GTM execution
How much does a fractional CMO cost per hour?
Market rates for fractional CMOs typically range $200–$400 per hour, depending on seniority, industry specialization, and scope. OTReniX charges a flat $150 per hour across all tiers, structured as a monthly retainer — so budgeting is predictable and there's no incentive to pad hours. You pay for outcomes and committed capacity, not timesheets.
Our Fractional CMO Process
From first call to running marketing — in under 30 days.
Discovery call
Week 1. 60-minute deep dive on business, GTM, current team, pipeline math, and the 2–3 biggest marketing gaps.
Audit & strategy
Weeks 2–4. Full marketing audit, competitive teardown, ICP refresh, and a written 90-day roadmap with owners and KPIs.
Execution
Month 2+. Own marketing day-to-day: run programs, manage team and agencies, ship launches, and drive pipeline.
Reporting & iteration
Monthly board-ready dashboards, quarterly strategy reviews, and continuous reallocation of budget to what's working.
Fractional CMO vs. Full-Time vs. Agency
Three different models, three different outcomes. Here's how they actually compare.
| Capability | Fractional CMO | Full-Time CMO | Agency |
|---|---|---|---|
| Annual cost | $72–180K | $300–450K + equity | $60–240K |
| Owns marketing outcomes | ✓ | ✓ | Partial |
| Manages your team | ✓ | ✓ | ✗ |
| Executes hands-on | ✓ | Rarely | ✓ |
| Ramp time | Days | 3–6 months | Months |
| Commitment | 3–12 mo, flex | Permanent | 6–12 mo |
Fractional CMO Results
Quantified outcomes from real engagements. No vanity metrics.
B2B SaaS · 12-month engagement
Increase in qualified pipeline within 9 months — rebuilt ICP, repositioned the category, relaunched the website, and shifted 60% of spend from paid to SEO and content.
VP Marketing, Series B SaaS
Cybersecurity · North America
Industrial SaaS · 9-month engagement
MQL-to-SQL conversion lift by restructuring the funnel, rewriting every landing page, and tying lead scoring to revenue — not form fills.
CEO, Seed-stage Industrial
Manufacturing · EMEA
Cybersecurity · 6-month engagement
Series B raised on the back of marketing narrative built from scratch — investor deck, category story, and board reporting framework delivered in 90 days.
Founder, Series A Cybersecurity
Global · 5 regions
Why OTReniX as Your Fractional CMO
Most fractional CMOs are generalists selling hours. We're the opposite.
20+ years in B2B marketing leadership
CMO and VP-level roles across cybersecurity, industrial, and B2B SaaS — not a career-change consultant.
Deep category expertise
Cybersecurity, SaaS, industrial, fintech — no ramp, no billing you to learn your category.
Global execution, one point of contact
NA, EMEA, APAC, LATAM — coordinated through one fractional CMO, no regional agency hand-offs.
Works alongside your team — not above it
We coach, hire, and raise the bar — not replace your people. Most engagements end with a stronger internal team.
Transparent monthly pricing
Fixed retainer, no hourly padding, no hidden fees. What you see in the proposal is what you pay.
KPIs that matter to the board
Pipeline, CAC, payback, NRR — not impressions, MQLs, or social reach. If it doesn't move revenue, we don't report it.
Ready to Hire a Fractional CMO?
30-minute strategy call. We'll map your GTM gaps, show what a fractional CMO engagement would look like for your stage, and give you a concrete next step — even if you don't hire us.
Free · No commitment · 30 minutes
Frequently Asked Questions
The questions founders and CEOs ask us most often.
A fractional CMO is a senior marketing executive who leads your marketing function on a part-time or contract basis — typically 10–25 hours per week — at a fraction of the cost of a full-time Chief Marketing Officer. They own strategy, team leadership, and revenue outcomes without the FTE overhead of a $250K–$400K hire.