About us
About OTRenix
B2B marketing agency for cybersecurity, industrial, and B2B SaaS companies
We turn marketing into pipeline and revenue for technical B2B companies — with senior strategists from Cisco, Kaspersky, Siemens, and other Fortune 500 vendors, at a fractional cost.
Our story
Why we built OTRenix
Technical B2B companies don't get the marketing they deserve. Generalist agencies treat cybersecurity, industrial, and SaaS companies the same way they treat e-commerce — with surface-level playbooks built around MQLs and vanity metrics. They've never sat across from a CISO, a plant manager, or a CTO during a real buying decision. The alternative — a full-time CMO with Fortune 500 experience — costs $200K+ per year and is out of reach for most growth-stage companies.
OTRenix closes that gap. We bring senior marketing leadership from Cisco, Kaspersky, Siemens, and other Fortune 500 vendors — embedded as a fractional service, with playbooks proven across B2B tech. You get expertise that speaks the language of your buyers and your sales org, without the $200K commitment.
Meet the Team
Our global team of marketing experts brings decades of combined experience from Fortune 500 companies, successful startups, and international markets.
Dmitrii Gavrikov
Founder & Lead Fractional CMO
With 20+ years of B2B tech marketing leadership at Cisco, Kaspersky Lab, and Siemens, Dmitrii has built go-to-market engines for cybersecurity, industrial, and enterprise software products. He's launched new product lines, run demand-gen programs that fed enterprise sales pipelines, and scaled partner channels across EMEA, North America, and APAC. At OTRenix, he leads strategy for fractional CMO engagements and oversees the team.
Expertise Areas:
- Strategic Marketing Leadership
- International Market Expansion
- B2B Growth Strategies
- Performance Marketing
Career Highlights:
- 20+ years Fortune 500 experience
- 50+ successful client projects
- 15+ countries market expansion
- 85% average revenue growth
Sarah Chen
Senior Digital Marketing Strategist
10+ years in B2B SaaS marketing with expertise in demand generation, marketing automation, and conversion optimization.
Previous: HubSpot, Salesforce
Marcus Rodriguez
Performance Marketing Specialist
Expert in paid advertising, analytics, and revenue attribution across Google Ads, LinkedIn, and emerging platforms.
Previous: Google, Meta
Emma Thompson
Content & Brand Strategist
Specializes in B2B content strategy, thought leadership, and brand positioning for technical products and services.
Previous: Microsoft, Adobe
Our Collective Experience
50+
Years Combined Experience
15+
Fortune 500 Companies
25+
Industries Served
98%
Client Satisfaction
What Makes OTRenix Different
We're not a typical B2B marketing agency. We combine Fortune 500 expertise with startup agility — and we understand technical buyers across three specialized verticals.
Senior-Level Expertise,
Fractional Cost
Access CMO-level marketing leadership without the $200K+ salary commitment. Our team brings Fortune 500 experience from companies like Cisco, Siemens, and Kaspersky to your growth challenges.
- 20+ years enterprise marketing experience
- 70% cost savings vs full-time CMO
- Strategic thinking from day one
- Embedded in your team, not external
Specialized Across
3 Verticals
Most agencies claim "B2B tech" and treat every client the same. We build vertical-specific playbooks — because a CISO, a plant manager, and a SaaS CTO don't buy the same way.
- Cybersecurity: threat-centric buyer journeys
- Industrial: OT and channel marketing
- B2B SaaS: PLG, demand gen, RevOps
- Cross-vertical pattern recognition
Vertical focus
Measurable Growth,
Not Vanity Metrics
We're obsessed with metrics that matter. Every campaign, strategy, and initiative is tied to clear KPIs and business outcomes. No vanity metrics, just revenue impact.
- Clear ROI tracking and reporting
- Monthly performance reviews
- Data-driven optimization
- Revenue attribution, not MQLs
85%
Avg Revenue Growth
4–6
Weeks to Results
Our principles
How we think about B2B tech marketing
Three principles that shape every engagement.
We market technical products, not "generic B2B"
A cybersecurity buyer doesn't read the same content as a SaaS buyer. A plant manager doesn't respond to the same channels as a CTO. We build marketing that matches how your specific buyer actually researches, evaluates, and purchases.
Every campaign ties to pipeline and revenue
MQLs are a vanity metric. We measure what moves the business — pipeline generated, opportunities created, revenue closed. If a channel can't be tied to revenue within 90 days, we don't run it.
Research before strategy, strategy before tactics
We interview your buyers, your sales team, and your customers before we build your funnel. The best campaigns come from understanding exactly why someone bought — and why ten others didn't.
Ready to work with our team?
Book a 30-minute discovery call. We'll review your current marketing, identify the biggest revenue leaks, and tell you honestly whether OTRenix is the right fit.