Cookie Policy
Last Updated: [07.09.2025]
1. Introduction
This Cookie Policy explains how OTRenix (“we,” “our,” or “us”), a B2B Marketing Agency, uses cookies and similar tracking technologies on our website otrenix.com (the “Website”). This policy should be read alongside our Privacy Policy and Terms of Service.
By continuing to use our Website, you consent to our use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
2.1 Types of Cookies
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period or until manually deleted
- First-Party Cookies: Set directly by our website
- Third-Party Cookies: Set by external services we use on our website
3. How We Use Cookies
We use cookies and similar technologies for the following purposes:
3.1 Essential Website Functionality
- Enable basic website features and navigation
- Remember your preferences and settings
- Maintain security and prevent fraud
- Support website infrastructure and performance
3.2 Analytics and Performance
- Understand how visitors interact with our website
- Analyze website traffic and user behavior
- Identify popular content and improve user experience
- Monitor website performance and loading times
3.3 Marketing and Advertising
- Personalize content and marketing messages
- Track the effectiveness of our marketing campaigns
- Retarget visitors with relevant advertisements
- Measure conversion rates and ROI
3.4 Lead Generation and Sales
- Track visitor engagement with our B2B marketing services
- Identify potential qualified leads
- Support our account-based marketing efforts
- Analyze the customer journey and touchpoints
4. Specific Cookies We Use
4.1 Essential Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
session_id |
Maintains user session | Session | First-party |
csrf_token |
Security protection | Session | First-party |
cookie_consent |
Remembers your cookie preferences | 1 year | First-party |
site_preferences |
Stores website preferences | 30 days | First-party |
4.2 Analytics Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
_ga |
Google Analytics – distinguishes users | 2 years | Third-party |
_ga_* |
Google Analytics – session information | 2 years | Third-party |
_gid |
Google Analytics – distinguishes users | 24 hours | Third-party |
_gat |
Google Analytics – throttle request rate | 1 minute | Third-party |
_gtag |
Google Analytics – enhanced measurement | 2 years | Third-party |
4.3 Marketing Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
_fbp |
Facebook Pixel – tracks conversions | 3 months | Third-party |
li_fat_id |
LinkedIn – member identification | 30 days | Third-party |
bcookie |
LinkedIn – browser identification | 1 year | Third-party |
lidc |
LinkedIn – data center selection | 24 hours | Third-party |
hubspotutk |
HubSpot – visitor identification | 13 months | Third-party |
4.4 Functional Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
lead_source |
Tracks how visitors found our site | 30 days | First-party |
form_progress |
Saves form completion progress | Session | First-party |
chat_widget |
Powers live chat functionality | Session | Third-party |
video_player |
Remembers video preferences | 30 days | Third-party |
5. Third-Party Services and Cookies
We work with several third-party services that may set their own cookies:
5.1 Google Services
- Google Analytics: Website analytics and reporting
- Google Ads: Advertising and conversion tracking
- Google Tag Manager: Tag and code management
- reCAPTCHA: Spam and bot protection
5.2 Social Media Platforms
- LinkedIn: Professional networking and B2B advertising
- Facebook: Social media integration and advertising
- Twitter: Social media sharing and engagement
5.3 Marketing and Sales Tools
- HubSpot: Customer relationship management and marketing automation
- Hotjar: User behavior analytics and heatmaps
- Intercom: Customer messaging and support
- Calendly: Appointment scheduling
5.4 Video and Content Platforms
- YouTube: Video hosting and playback
- Vimeo: Video hosting and analytics
- Typeform: Form creation and responses
6. Cookie Consent and Management
6.1 Your Consent
When you first visit our website, you’ll see a cookie banner explaining our use of cookies. By clicking “Accept All” or continuing to use the site, you consent to our use of cookies as described in this policy.
6.2 Managing Cookie Preferences
You can manage your cookie preferences at any time by:
- Cookie Settings: Click the “Cookie Preferences” link in our website footer
- Browser Settings: Configure cookie settings in your web browser
- Opt-Out Tools: Use third-party opt-out mechanisms where available
6.3 Withdrawing Consent
You can withdraw your consent at any time by:
- Updating your cookie preferences on our website
- Clearing cookies from your browser
- Disabling cookies in your browser settings
7. Browser Cookie Controls
7.1 Managing Cookies in Your Browser
Most web browsers allow you to control cookies through their settings:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
7.2 Disabling Cookies
You can disable cookies entirely, but this may affect:
- Website functionality and user experience
- Ability to access certain features
- Personalization and preferences
- Analytics and performance monitoring
7.3 Mobile Device Settings
On mobile devices, you can manage cookies through:
- iOS: Settings > Safari > Privacy & Security
- Android: Browser settings > Site settings > Cookies
8. Impact of Disabling Cookies
If you disable certain types of cookies, you may experience:
8.1 Essential Cookies Disabled
- Website may not function properly
- Security features may not work
- Unable to maintain login sessions
- Lost preferences and settings
8.2 Analytics Cookies Disabled
- We cannot improve website performance
- Limited ability to understand user behavior
- Reduced website optimization
- Less personalized experience
8.3 Marketing Cookies Disabled
- Less relevant advertising content
- Unable to track campaign effectiveness
- Reduced personalization
- May see more generic content
9. Specific B2B Marketing Uses
As a B2B Marketing Agency, we use cookies to:
9.1 Lead Qualification
- Track visitor engagement with our services
- Identify potential enterprise clients
- Score leads based on website behavior
- Personalize content for different industries
9.2 Account-Based Marketing
- Identify visits from target companies
- Customize content for specific accounts
- Track engagement across multiple touchpoints
- Support sales outreach efforts
9.3 Campaign Performance
- Measure effectiveness of marketing campaigns
- Track ROI on advertising spend
- Optimize conversion rates
- Analyze customer acquisition costs
9.4 Client Service Delivery
- Understand client needs and preferences
- Improve service recommendations
- Track project engagement
- Enhance client communication
10. Data Retention
We retain cookie data for different periods:
- Essential Cookies: Until browser session ends or manual deletion
- Analytics Data: Up to 26 months (Google Analytics default)
- Marketing Data: Varies by platform (typically 30 days to 2 years)
- Functional Data: 30 days to 1 year depending on purpose
11. International Transfers
Some of our third-party services may transfer cookie data internationally:
- Data may be processed in the United States or other countries
- We ensure appropriate safeguards are in place
- Transfers comply with applicable data protection laws
12. Children’s Privacy
Our website and services are designed for business professionals. We do not knowingly collect data from children under 13 (or 16 in the EU) through cookies or any other means.
13. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect:
- Changes in our cookie usage
- New third-party services
- Legal or regulatory requirements
- Technology updates
We will notify you of material changes by:
- Updating the “Last Updated” date
- Posting notices on our website
- Sending email notifications to registered users
14. Your Rights
Depending on your location, you may have rights regarding cookies and personal data:
14.1 European Union (GDPR)
- Right to withdraw consent
- Right to object to processing
- Right to data portability
- Right to erasure
14.2 California (CCPA)
- Right to know about data collection
- Right to opt-out of sale of personal information
- Right to non-discrimination
15. Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact us:
OTRenix Email: hello@otrenix.com
For EU-specific inquiries: Data Protection Officer: hello@otrenix.com
This Cookie Policy is effective as of the “Last Updated” date above. By continuing to use our website, you acknowledge that you have read and understood this policy.