Public relations for cybersecurity vendors — media coverage, thought leadership, and crisis comms that build trust with CISOs, IT buyers, and the security community.
Free · No commitment · 30 minutes
Cybersecurity PR
Trusted by companies across
|+25 industries
Generic PR teams pitch your endpoint detection platform the same way they'd pitch a CRM. Journalists at Dark Reading, SC Media, and The Record delete those pitches instantly. You need someone who understands MITRE ATT&CK, zero-trust, and the difference between EDR and XDR — before they write the first press release.
A feature in TechCrunch looks great on a slide. But if your buyer is a CISO at a mid-market enterprise, the coverage that moves pipeline is Dark Reading, CSO Online, SC Magazine, and CISO-focused podcasts. Generic agencies don't know the difference.
When a vulnerability disclosure or breach hits, you have hours — not days. A generalist agency scrambles to understand what happened. A cybersecurity PR agency already has the crisis playbook ready and knows how to communicate with security researchers, customers, and the media simultaneously.
A practical framework for cybersecurity companies evaluating PR agencies — what to ask, what to look for, and the red flags that waste your budget.
Seed – Series B
Launching a product, need first media coverage, analyst briefings, and market positioning. Budget-conscious, need a team that moves fast.
$10M – $100M ARR
Have a product, need sustained media presence, thought leadership for the CEO/CTO, conference strategy, and PR that supports demand gen and sales enablement.
$100M+ ARR
Large vendors launching new product lines, entering new markets, or managing reputation during M&A, breaches, or competitive shifts.
Targeted outreach to cybersecurity journalists and outlets — Dark Reading, SC Media, CSO Online, SecurityWeek, The Hacker News, The Record. We don't blast press releases. We pitch stories that match what each journalist actually covers.
Position your CEO, CTO, or CISO as a recognized expert. We secure speaking slots at RSA, Black Hat, and Infosecurity Europe, guest columns in industry publications, and podcast appearances on CISO-focused shows.
Briefings with Gartner, Forrester, IDC, and boutique cybersecurity analysts. We prepare your team for briefings, help shape the narrative, and ensure you're positioned correctly in Magic Quadrants, Wave reports, and market guides.
Pre-built crisis playbooks for vulnerability disclosures, data breaches, and CVE coordination. When the incident hits, we handle media statements, customer communications, and researcher engagement within hours — not days.
End-to-end PR for product launches: messaging, media strategy, embargo management, press release, analyst pre-briefings, and launch-day execution. We've launched products at RSA Conference, Black Hat, and major industry events.
Bylined articles, research reports, threat intelligence content, and contributed pieces that build organic authority. Not generic "cybersecurity trends" content — real thought leadership backed by your product's data and expertise.
Free · No commitment · 30 minutes
Our team spent 20+ years at Cisco, Kaspersky Lab, and Siemens — not observing the industry from the outside, but building go-to-market engines for security products. We know the buyers, the analysts, the journalists, and the competitive landscape because we've lived in it.
Media coverage that doesn't move pipeline is noise. We design PR programs that support demand gen — analyst mentions that feed sales decks, media coverage that generates inbound, thought leadership that opens doors to enterprise accounts.
Cybersecurity is a global market — your PR shouldn't stop at the US border. We run media relations and thought leadership programs across North America, EMEA, Asia-Pacific, and Latin America, working with key-language media outlets and regional cybersecurity publications in each market. One agency, one strategy, global execution.
We audit your current media presence, messaging, competitive positioning, and analyst coverage. We identify gaps, opportunities, and quick wins. Typically takes 1–2 weeks.
We build a 90-day PR plan: target media list, story angles, thought leadership calendar, analyst briefing schedule, and KPIs tied to your business goals. Delivered by week 2–3.
Active media pitching, press release distribution, analyst briefings, spokesperson preparation, bylined article placement, and event PR coordination. Ongoing from week 3.
Monthly reporting: media coverage, share of voice, analyst mentions, website traffic from PR, and pipeline influence. We adjust the plan based on what's working.
150+
Media placements in cybersecurity publications
85%
Average increase in share of voice within 6 months
20+
Analyst briefings facilitated annually
4–6
Weeks from engagement start to first media coverage
Endpoint Security Startup
A Series A endpoint detection vendor had a strong product but zero media footprint. We built a PR program from scratch — positioning the CEO as a thought leader, securing analyst briefings with Gartner and Forrester, and landing stories in Dark Reading, SC Media, and SecurityWeek. Within 6 months: 40+ media placements, 3 analyst briefings, and a 120% increase in inbound demo requests attributed to earned media.
40+
Placements
120%
Inbound growth
6
Months
Cloud Security Vendor
A growth-stage cloud security company needed maximum impact for a new CNAPP product launch at RSA Conference. We managed the full launch cycle: pre-event analyst briefings, embargo coordination with 8 journalists, spokesperson prep, and launch-day media blitz. Result: 15 media placements within 72 hours of announcement, Gartner Cool Vendor consideration, and the launch became the company's highest-traffic week ever.
15
Launch-week hits
8
Embargoed outlets
72h
Time to coverage
Identity & Access Management
An IAM vendor discovered a critical zero-day vulnerability in their product. Security researchers were already discussing it on Twitter. We activated the crisis playbook within 1 hour: coordinated disclosure timeline, media holding statement, customer notification emails, and proactive outreach to key journalists. The story ran with the vendor's narrative — not the researcher's. No customer churn, stock impact contained, and the CEO was quoted as "a model for responsible disclosure."
4h
To controlled narrative
0
Customer churn
100%
Narrative control
Book a 30-minute PR strategy call. We'll review your current media presence, identify the biggest opportunities.
The questions cybersecurity founders and marketing leaders ask us most often.
A cybersecurity PR agency understands the threat landscape, knows the journalists covering security (not just "tech"), and can communicate during a breach without making things worse. General tech PR agencies treat cybersecurity the same as SaaS or cloud — it's not. The buyer personas, media outlets, analyst firms, and crisis scenarios are fundamentally different.