Demand generation, product marketing, content, and SEO for cybersecurity vendors selling to CISOs, IT directors, and security teams.
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Free · No commitment · 30 minutes
Cybersecurity Marketing
The market is saturated — and your buyers know it.
75% of organisations are consolidating their security stack. CISOs receive ~50 vendor pitches per year. When everyone claims "AI-powered, zero-trust," generic marketing only adds noise — not pipeline. A specialised agency cuts through it.
of orgs consolidating their security stack
Your buyer is a CISO or SOC manager — technically sharp and skeptical of vendor claims. They evaluate through threat models and compliance requirements, not feature grids. Sales cycles run 6–18 months. An agency that can't tell EDR from XDR burns your budget learning.
average enterprise security sales cycle
Security buyers trust threat research, compliance frameworks, and technical whitepapers — not listicles. They forward credible content to their VP of Engineering. The content that builds pipeline here looks nothing like standard B2B marketing.
vendor pitches a CISO receives per year
A practical framework for cybersecurity vendors evaluating B2B marketing agencies — what to ask, what to look for, and the red flags that cost you 6 months and half your budget.
Free consultation · No commitment · 30 minutes
Most B2B marketing agencies treat cybersecurity as just another vertical. We are built around it.
| Capability | OTRenix | General B2B Agency |
|---|---|---|
| Understands EDR, XDR, CSPM, SIEM without a briefing | ✓ | ✗ |
| Knows compliance frameworks (SOC 2, NIST, ISO 27001, IEC 62443) natively | ✓ | ✗ |
| CISO-level content that passes technical review | ✓ | ✗ |
| Cybersecurity product marketing: launches, positioning, battle cards | ✓ | ✗ |
| Global execution: EMEA, NA, APAC, LATAM — one agency | ✓ | ✗ |
| Fractional Cybersecurity CMO with board-level strategy | ✓ | ✗ |
| 20+ years in B2B cybersecurity marketing | ✓ | ✗ |
Full-stack marketing for security vendors — from positioning to pipeline.
Positioning, competitive battle cards, pricing narratives, and launch playbooks built for complex security categories. We help you define who buys, why they buy, and how to win against entrenched competitors.
Threat intelligence reports, technical whitepapers, compliance guides, and CISO-level thought leadership. Content that security buyers read, trust, and forward to their team — not generic blog posts.
Channel and partner programmes for MSSPs, resellers, and technology alliances. Co-marketing materials, partner enablement toolkits, joint demand gen campaigns, and the infrastructure to make your channel generate pipeline independently.
Media relations, analyst briefings, award submissions, and thought leadership placement in security publications. We build the third-party credibility that B2B security buyers rely on — beyond what your own marketing can claim.
Profile optimisation, ghostwritten thought leadership, targeted outreach to CISOs and IT directors, and paid LinkedIn campaigns. We turn your executives' and company pages into pipeline-generating assets.
C-level marketing leadership without the full-time cost. GTM strategy, team building, board-level reporting, and hands-on execution for cybersecurity companies from zero to $20M+ ARR.
Deep expertise across the security stack — not surface-level familiarity.
EDR, XDR, antivirus, device management. Positioning and demand gen for vendors competing in the most crowded security category.
CSPM, CWPP, CNAPP, cloud-native application protection. Marketing for vendors selling into DevSecOps and cloud infrastructure teams.
IAM, PAM, zero trust, MFA. Messaging that resonates with both security teams and IT operations buyers.
Firewalls, NDR, SASE, SD-WAN. Campaigns targeting network architects and infrastructure leaders.
SAST, DAST, SCA, API security. Marketing for vendors selling into DevSecOps, engineering, and security teams responsible for the software supply chain.
SIEM, SOAR, XDR, MDR, threat hunting. Campaigns targeting SOC managers and security operations teams focused on detection and incident response.
ICS, SCADA, IEC 62443 compliance. Marketing for vendors protecting critical infrastructure, manufacturing, and energy.
Risk management, audit automation, SOC 2, NIST, ISO 27001, NIS2, CRA. Content and demand gen for compliance-driven buyers.
MDR, SOC-as-a-service, managed SIEM. Lead generation and positioning for security service providers selling to mid-market and enterprise buyers.
Cybersecurity companies at every stage — from first product launch to global expansion.
First GTM strategy, initial positioning, founding team messaging, and early pipeline — when every dollar and every lead matters.
Scaling demand gen, expanding into enterprise segment, building repeatable marketing engine beyond founder-led sales.
ABM programs, global campaigns, analyst relations, channel marketing, and multi-product portfolio positioning.
Managed detection and response, SOC-as-a-service, managed SIEM. Lead generation and positioning for security service providers selling to mid-market and enterprise.
Real outcomes for real security companies.
Built go-to-market strategy, positioning, and demand gen program from scratch for a pre-launch endpoint security startup. Launched CISO-targeted content, LinkedIn campaigns, and partner channel in 90 days.
"OTRenix gave us a marketing engine before we even had a marketing hire."
— CEO, Stealth-Mode Security Startup
Rebuilt messaging architecture, launched SEO and content program targeting security architects, and implemented ABM campaigns for enterprise accounts. Pipeline tripled while cost per opportunity dropped 24%.
"They didn't need a briefing on our market. They already spoke our buyers' language."
— VP Marketing, Network Security Vendor
Positioned OT security platform for IEC 62443 compliance buyers across EMEA and North America. Created sales enablement, launch content, and demand gen campaigns for a simultaneous multi-region launch.
"First agency that understood OT security without us explaining what a PLC is."
— CMO, Industrial Cybersecurity Company
Free · No commitment · 30 minutes
No black boxes. You see what we do, why, and how it maps to pipeline.
We start with your market, buyers, and current gaps — not a template. You get a prioritised roadmap before any execution begins.
Dedicated team, bi-weekly syncs, and full transparency on what's running and what's working. Every initiative tied to pipeline metrics.
Double down on winning channels, expand to new segments and regions. Monthly reporting against pipeline and revenue — not impressions.
Book a free 30-minute strategy call. We'll review your current marketing, identify pipeline gaps, and show you where the biggest opportunities are — no pitch, no commitment.
Book a Strategy CallFree · No commitment · 30 minutes
Security product launches
Avg pipeline growth
Years in B2B security
Avg cost per opportunity
Everything you need to know before starting.
A cybersecurity marketing agency helps security vendors generate qualified leads, build brand awareness, and grow pipeline through specialised marketing — including content marketing, SEO, demand generation, product marketing, and sales enablement. Unlike general B2B agencies, it understands security buyer personas, compliance requirements, and the technical language of the market.