B2B Marketing Firm

Privacy Policy

Last Updated: [07.09.2025]

1. Introduction

OTRenix (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website otrenix.com (the “Service”) and engage with our B2B marketing services.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, company name, job title
  • Business Information: Company size, industry, marketing budget, business goals
  • Communication Data: Information in emails, messages, consultation forms, and customer support interactions
  • Account Information: Login credentials for client portals or dashboards
  • Payment Information: Billing address and payment method details (processed securely through third-party payment processors)

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

  • Technical Data: IP address, browser type, operating system, device information
  • Usage Data: Pages visited, time spent on pages, clickstream data, referral sources
  • Cookies and Tracking Data: Information collected through cookies, web beacons, and similar technologies

2.3 Third-Party Information

We may receive information about you from:

  • Marketing Partners: Lead generation partners and business directories
  • Social Media Platforms: LinkedIn, Twitter, and other professional networks
  • Client Referrals: Information shared by existing clients with your consent

3. How We Use Your Information

We use the collected information for:

3.1 Service Delivery

  • Providing B2B marketing consulting and fractional CMO services
  • Developing and executing marketing strategies and campaigns
  • Managing client accounts and project communications
  • Delivering reports and performance analytics

3.2 Business Operations

  • Processing payments and managing billing
  • Communicating about services, updates, and promotional offers
  • Providing customer support and responding to inquiries
  • Improving our services and website functionality

3.3 Marketing and Sales

  • Sending relevant marketing communications about our services
  • Lead generation and qualification activities
  • Personalizing content and service recommendations
  • Conducting market research and analysis

3.4 Legal and Compliance

  • Complying with legal obligations and regulatory requirements
  • Protecting against fraud, security threats, and legal liability
  • Enforcing our terms of service and other agreements

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We work with trusted third-party vendors who assist us in:

  • Website hosting and maintenance
  • Email marketing platforms (e.g., HubSpot, Mailchimp)
  • Analytics services (e.g., Google Analytics)
  • Payment processing
  • Customer relationship management (CRM) systems

4.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information when required by law, court order, or to:

  • Comply with legal processes
  • Protect our rights and property
  • Ensure user safety and prevent fraud
  • Cooperate with law enforcement

4.4 Consent-Based Sharing

We may share your information with your explicit consent for specific purposes not covered in this policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

  • Encryption: Data transmission using SSL/TLS encryption
  • Access Controls: Limited access to personal information on a need-to-know basis
  • Regular Updates: Security software and system updates
  • Employee Training: Regular privacy and security training for our team
  • Secure Storage: Protected servers and databases

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and maintain our business relationship
  • Comply with legal obligations and resolve disputes
  • Pursue legitimate business interests

Generally, we retain:

  • Client Data: For the duration of our business relationship plus 7 years for legal and tax purposes
  • Marketing Data: Until you unsubscribe or request deletion
  • Website Analytics: Aggregated data for up to 26 months

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 Access and Portability

  • Request access to your personal information
  • Receive a copy of your data in a portable format

7.2 Correction and Updates

  • Request correction of inaccurate information
  • Update your contact preferences

7.3 Deletion

  • Request deletion of your personal information (subject to legal retention requirements)

7.4 Objection and Restriction

  • Object to certain processing activities
  • Request restriction of processing in specific circumstances

7.5 Marketing Communications

  • Unsubscribe from marketing emails at any time
  • Opt out of certain communications while maintaining our business relationship

To exercise these rights, contact us at [hello@otrenix.com] or use the contact information provided below.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

8.1 Essential Cookies

  • Enable basic website functionality
  • Remember your preferences and settings
  • Maintain security and prevent fraud

8.2 Analytics Cookies

  • Understand how visitors use our website
  • Improve website performance and user experience
  • Generate usage statistics and reports

8.3 Marketing Cookies

  • Personalize content and advertisements
  • Track conversion rates and campaign effectiveness
  • Retarget visitors with relevant content

You can manage cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality.

9. Third-Party Links and Services

Our website may contain links to third-party websites or integrate with external services. This Privacy Policy does not apply to third-party sites or services. We encourage you to review the privacy policies of any external sites you visit.

9.1 Common Third-Party Integrations

  • Google Analytics: Website analytics and reporting
  • LinkedIn: Professional networking and advertising
  • HubSpot: Customer relationship management
  • Stripe/PayPal: Payment processing

10. International Data Transfers

If you are located outside the United States, please note that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers.

11. Children’s Privacy

Our services are designed for businesses and professionals. We do not knowingly collect personal information from children under 13 (or 16 in the EU). If we become aware that we have collected information from a child, we will take steps to delete it promptly.

12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request information about personal information collected, used, and shared
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt out of the sale of personal information
  • Non-Discrimination: We will not discriminate against you for exercising your rights

We do not sell personal information to third parties.

13. European Union Privacy Rights

If you are located in the European Union, you have rights under the General Data Protection Regulation (GDPR):

  • Lawful Basis: We process your data based on legitimate interests, contract performance, or consent
  • Data Protection Officer: Contact our DPO for privacy-related inquiries
  • Supervisory Authority: You may lodge complaints with your local data protection authority

14. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending email notifications to registered users
  • Displaying prominent notices on our website

The “Last Updated” date at the top of this policy indicates when it was last revised.

15. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

OTRenix Email: hello@otrenix.com Phone: [Your Phone Number] Address: [Your Business Address]

For EU residents: Data Protection Officer: hello@otrenix.com

We will respond to your inquiry within 30 days (or as required by applicable law).

This Privacy Policy is effective as of the “Last Updated” date above and applies to all information collected by OTRenix through our website and services.