Terms of Service

Last Updated: [07.09.2025]

1. Agreement to Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Client,” “you,” or “your”) and OTRenix (“Company,” “we,” “our,” or “us”), a B2B Marketing Agency. By accessing or using our website otrenix.com (the “Service”) or engaging our marketing services, you agree to be bound by these Terms.

If you do not agree to these Terms, please do not use our Service or engage our services.

2. Description of Services

OTRenix provides B2B marketing services including but not limited to:

2.1 Core Services

B2B Marketing Consulting: Strategic marketing roadmap development, market analysis, and go-to-market strategies
Fractional CMO Services: Part-time C-level marketing leadership and strategic direction
B2B Digital Marketing: Content marketing, SEO, social media marketing, and marketing automation
B2B PPC Management: Performance-driven paid advertising campaigns across Google Ads, LinkedIn, and other platforms
Account-Based Marketing: Targeted marketing strategies for enterprise clients
Lead Generation: Qualified lead generation and pipeline acceleration services

2.2 Additional Services

Marketing strategy development and implementation
Marketing team building and management
Marketing technology stack optimization
Performance analytics and reporting
Customer journey optimization

3. Eligibility and Account Registration

3.1 Eligibility

To use our services, you must:

Be at least 18 years old
Have the legal authority to enter into binding agreements
Represent a legitimate business entity
Provide accurate and complete information

3.2 Account Information

You are responsible for:

Maintaining the confidentiality of your account credentials
All activities that occur under your account
Notifying us immediately of any unauthorized use
Providing accurate, current, and complete information

4. Service Agreements and Scope of Work

4.1 Service Engagement

Specific services will be detailed in separate:

Service Agreements: Outlining scope, deliverables, and timelines
Statements of Work (SOW): Defining project-specific requirements
Master Services Agreements: Governing ongoing relationships

4.2 Scope Modifications

Changes to agreed scope of work must be:

Requested in writing
Approved by both parties
Documented in a change order
May result in additional fees and timeline adjustments

5. Payment Terms

5.1 Fees and Billing

Service fees are as specified in your Service Agreement
Invoices are typically issued monthly or as otherwise agreed
Payment is due within 30 days of invoice date unless otherwise specified
Late payments may incur interest charges of 1.5% per month

5.2 Payment Methods

We accept payment via:

Bank wire transfer
ACH transfer
Credit card (may include processing fees)
Check (for established clients)

5.3 Refund Policy

Refunds are generally not provided for completed work
Unused portions of prepaid services may be refunded at our discretion
Refund requests must be submitted in writing within 30 days

6. Client Responsibilities

6.1 Information and Access

You agree to provide:

Timely access to necessary business information
Brand guidelines, assets, and marketing materials
Access to relevant systems and platforms
Feedback and approvals within agreed timeframes

6.2 Compliance

You warrant that:

Your business operates legally and ethically
All provided information is accurate and complete
You have rights to use any materials provided to us
Your industry and business practices comply with applicable laws

6.3 Cooperation

You agree to:

Participate in regular meetings and communications
Provide timely feedback on deliverables
Implement recommended strategies and tactics
Maintain confidentiality of proprietary methodologies

7. Intellectual Property Rights

7.1 Our Intellectual Property

OTRenix retains ownership of:

Proprietary methodologies and processes
Templates, frameworks, and tools
General marketing strategies and knowledge
Pre-existing intellectual property

7.2 Client Intellectual Property

You retain ownership of:

Your business name, trademarks, and brand assets
Existing content and marketing materials
Business data and customer information
Industry-specific knowledge

7.3 Work Product

Ownership of deliverables created during our engagement:

Strategic Plans: Client owns final strategy documents
Creative Assets: Client owns custom-created materials
Campaign Results: Client owns performance data
General Methodologies: OTRenix retains ownership

8. Confidentiality

8.1 Mutual Confidentiality

Both parties agree to maintain confidentiality of:

Business strategies and plans
Financial information
Customer data and lists
Proprietary processes and methodologies
Any information marked as confidential

8.2 Permitted Disclosures

Confidential information may be disclosed:

With written consent from the disclosing party
As required by law or court order
To employees and contractors with need-to-know
If information becomes publicly available through no fault of the receiving party

9. Performance and Results

9.1 Performance Standards

We commit to:

Deliver services with professional skill and care
Meet agreed-upon deadlines and milestones
Provide regular reporting and communication
Apply industry best practices

9.2 Results Disclaimer

While we strive for optimal results:

Marketing results depend on various factors beyond our control
We cannot guarantee specific outcomes or ROI
Market conditions and competition may impact performance
Client cooperation and implementation affect results

10. Limitation of Liability

10.1 Liability Limits

To the maximum extent permitted by law:

Our total liability shall not exceed the amount paid by you for services in the 12 months preceding the claim
We are not liable for indirect, incidental, or consequential damages
We are not responsible for lost profits, revenue, or business opportunities

10.2 Exclusions

We are not liable for:

Third-party platform changes or policies
Market fluctuations or economic conditions
Competitor actions or industry disruptions
Client’s failure to implement recommendations

11. Indemnification

You agree to indemnify and hold OTRenix harmless from claims arising from:

Your use of our services
Violation of these Terms or applicable laws
Infringement of third-party rights
Inaccurate or misleading information provided by you

12. Term and Termination

12.1 Term

These Terms remain in effect while you use our services or website.

12.2 Termination Rights

Either party may terminate service agreements:

With 30 days written notice (unless otherwise specified)
Immediately for material breach
Immediately for insolvency or bankruptcy

12.3 Effect of Termination

Upon termination:

Outstanding invoices become immediately due
We will provide final deliverables for completed work
Confidentiality obligations continue
You retain ownership of completed work product

13. Force Majeure

Neither party shall be liable for delays or failures due to circumstances beyond reasonable control, including:

Natural disasters
Government actions or regulations
Labor disputes
Technical failures or cyber attacks
Pandemics or public health emergencies

14. Dispute Resolution

14.1 Governing Law

These Terms are governed by the laws of [Your State/Country] without regard to conflict of law principles.

14.2 Dispute Process

Direct Negotiation: Parties will first attempt to resolve disputes through good faith negotiations
Mediation: If negotiation fails, disputes will be submitted to mediation
Arbitration: Unresolved disputes will be settled through binding arbitration

14.3 Jurisdiction

Any legal proceedings shall be conducted in London, UK.

15. General Provisions

15.1 Entire Agreement

These Terms, together with any Service Agreements, constitute the entire agreement between the parties.

15.2 Modifications

We reserve the right to modify these Terms at any time. Material changes will be communicated with 30 days notice.

15.3 Severability

If any provision is found unenforceable, the remaining provisions will continue in full force.

15.4 Assignment

You may not assign your rights under these Terms without our written consent. We may assign our rights with notice to you.

15.5 Waiver

Failure to enforce any provision does not constitute a waiver of that provision.

16. Third-Party Services

16.1 Platform Dependencies

Our services may utilize third-party platforms including:

Google Ads and Analytics
LinkedIn Advertising
HubSpot or other CRM systems
Social media platforms
Email marketing tools

16.2 Third-Party Terms

You acknowledge that third-party services are subject to their own terms and conditions, and we are not responsible for their policies or performance.

17. Data Protection and Privacy

17.1 Data Processing

Our collection and use of personal data is governed by our Privacy Policy, which is incorporated by reference into these Terms.

17.2 Data Security

We implement reasonable security measures to protect your data, but cannot guarantee absolute security.

17.3 Data Breach

In the event of a data breach, we will notify you promptly in accordance with applicable laws.

18. Marketing and Testimonials

18.1 Case Studies

We may create anonymized case studies based on our work, removing identifying information unless you provide written consent.

18.2 Testimonials

With your permission, we may use your testimonials and feedback in our marketing materials.

18.3 Reference Rights

You grant us the right to list you as a client and describe our services in general terms for business development purposes.

19. Contact Information

For questions about these Terms of Service, please contact us:

OTRenix Email: hello@otrenix.com

20. Effective Date

These Terms of Service are effective as of the “Last Updated” date above and supersede all prior agreements relating to the subject matter herein.

By using our services or website, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.